CHNGE SELF CARE LOOK BOOK

My idea for this look book was to showcase this brand’s self care line in a way that would honor its aesthetic while appealing to the teen/young adult targrt audience. I wanted the audience to be able to connect to this brand on a personal level, which is why I included people’s self care journeys as part of the campaign. The look book itself is placed within a composition book, encouraging the audience to document their own self care journey.