Under20 Skincare

A creative concept for a rebrand launch.

The client wanted a relaunch that would showcase the brands new, clean and more professional packaging, and convey a tone of voice that would resonate with Gen Z without giving a forced perception of a brand that’s trying too hard to relate to young people.

The solution was a concept executed across several social media channels, based on the idea of good vs. bad routines. Young people have plenty of experience with bad routines and habits, and Under20 is a brand that acknowledges that in a humorous way, and offers them a solution by introducing them to good routines using their skincare.