Georgia Outreach
Georgia Outreach is a mental health group that focuses on a positive and safe environment in which people can maximize their strengths and grow. Although the staff is very welcoming and personable, the company’s social media gives off a more corporate and detached image that wouldn’t attract a college level target audience. In order to tear down corporate barriers and give the company an identity that reflected their goals, I created a campaign that would spread awareness in a more natural and memorable way.
Affirmation Campaign
Business cards are not only used to convey important contact information for a company but also as exposure to their brand image. In order to show people that Georgia Outreach was more importantly a group of people who care about the well being of others rather than just a business, I designed business cards that also act as daily reminders and affirmations. This not only establishes a personal connection to the brand but makes it more likely for people to keep the cards longer.
Logo Redesign
In this redesign my goal was to simplify the logo mark to allow for a wider range of applications while still maintaining the integrity of what Georgia Outreach stands for. Using interlocking hands to form the Georgia peach symbol portrays the unity and compassion that this company has for its community.
Rack Cards
Individual cards created for the various target demographics and services.
Social Media
