The client wanted to create a special in-app experience for Valentine’s Day that celebrated and rewarded loyal McDonald’s fans. Our concept centred around a series of interactive screens that revealed personalized user stats based on their most frequently ordered items, turning their order history into a playful and engaging experience. The journey concluded with a tailored coupon reward, creating a campaign that felt both personal and memorable for app users. We called it “Dni Zmakowanych”, a play on words in Polish translating to Days for lovers, incorporating McDonald’s.

All illustrations created digitally by me.