MAK NA TIKTOKU
MAK NA TIKTOKU
Mak na Tiktoku (Mcd on TikTok)
McDonald’s wanted us to create a campaign to launch McDonald’s Polska’s profile on TikTok. The goal was simple; to put McDonald’s on TikTok. So that’s exactly what we did. Literally.
When creating this concept, I drew inspiration from the direct and absurd nature of Gen Z Tiktok humor.
Who doesn’t love a good dad joke??
Mak na TikToku
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Phase 1: Main TikTok Narratives
The first phase of the launch consisted of 14 short narratives, each one unique and absurd in its own way, but all with the same conclusion that unified the campaign and communicated its message.
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Phase 2: Influencer Collabs
The second phase further enticed McDonald’s fans to keep up with our TikTok content by giving them discount codes for unusual product combinations, and collaborating with some of Poland’s coolest TikTok influencers to announce them together using the native TikTok duet function.
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Phase 3: Evolution
The final phase of the campaign is where the evolution of the original “Mak na TikToku” ( “Mcd on TikTok” ) unfolds and becomes simply “Mak na”. In this phase we engaged with our new followers by replying to some of their comments with videos that followed the same type of humor used throughout the campaign. For example, in response to someone saying “Its about time McDonald’s made a TikTok account” We responded “Mcd on time” with a video of a product being placed on a clock.