Opener Festival
Social media marketing for the McDonald’s promotional event space at Poland’s largest music festival
The Concept
The client aimed to promote McDonald’s at Open’er, Poland’s largest music festival, by enhancing brand image and offering attendees a memorable experience with a limited-edition festival McFlurry. They sought an engaging concept to showcase the activation on social media and take users on a virtual festival journey.
Our concept centered on relatability, inviting audiences to experience the event vicariously through two characters portrayed as everyday festivalgoers. Through reels and social media posts, we explored different aspects of the festival, capturing the experience in a natural, authentic way. Instagram stories were styled to feel like two friends sharing their day, rather than a corporate promotion, making the content more engaging and trustworthy.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace