H.A.G.S

Urban Outfitters Seasonal Redesign

I wanted to create in store and online collateral for a new release of summer seasonal clothing that targets the Gen Z population by utilizing nostalgic elements of their childhood. “H.A.G.S”, or “Have a great summer”, and was a quintessential aspect of childhood yearbook signing. It represents the excitement and anticipation of what the summer will bring. It awakens the inner child, bringing consumers back to the days when life was simple and fun.

In Store Gift Cards